About the blog
Since its first post in 2010, The Stripe has been a daily source of inspiration for the modern woman. It’s a little bit of everything: personal style, DIY projects, the best beauty products, plus books, travel guides, wellness, and so much more.
Our goal is to leave you feeling you just had coffee with your best girlfriend: savvier, more confident, and always learning something new. The Stripe’s reviews are always 100% honest, and only feature products we absolutely love and stand behind.
Meet Grace
Grace Atwood is the founder + voice behind The Stripe. Grace is currently based in Charleston, South Carolina after 15 years in Manhattan and Brooklyn. She grew up on Cape Cod, which she credits for her love of the ocean (and probably a nautical stripe or two). The blog began in January of 2010 (originally Stripes & Sequins), born out of a love of fashion, beauty, and making.
Prior to running this site full time, Grace was the director of social media for BaubleBar. Before that, she worked in marketing for Procter & Gamble and Coty. She has spoken about social media and blogging at panels for Internet Week, ShopStyle, General Assembly, and IFB. She’s been featured in Glamour, The Coveteur, StyleWatch, Apartment Therapy and more. In 2019 she was named one of The Daily Front Row‘s 50 names to know right now. Outside of work, Grace’s passions include food, wine, art, yoga, reading, film, her Persian cat Tyrion, and travel.
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